November 2022
ROLE:
Freelance Web Designer
ABOUT:
An interactive microsite presenting the short story “Tanjong Rhu” by Minfong Ho, as part of the series little red comma commissioned by the Esplanade – Theatres by the Bay. Freelance commissioned by Tusitala Studio, which is a digital storytelling studio that creates novel literary experiences. Reimagining the future of reading where art meets tech.
Check out the full site here
June - December 2022
ROLE:
Product Design Intern
ABOUT:
Teduh is a startup striving to solve Indonesia's mental health crisis. Having a mobile app that provides top-rate psychology resources while considering factors such as culture, religion, stigma, and ideology to solve Indonesia's mental health crisis.
TEAM:
Yanhizbar (Product Manager), Vincentius (Product Manager intern), Evelyn (Product Design Intern), Sheren & Cipta (Illustrator Intern), Rafi (Motion Design Intern)
ROLE:
Product Design Intern
ABOUT:
Teduh is a startup striving to solve Indonesia's mental health crisis. Having a mobile app that provides top-rate psychology resources while considering factors such as culture, religion, stigma, and ideology to solve Indonesia's mental health crisis.
TEAM:
Yanhizbar (Product Manager), Vincentius (Product Manager intern), Evelyn (Product Design Intern), Sheren & Cipta (Illustrator Intern), Rafi (Motion Design Intern)
Background
The Circle
At the end of my first year at Emily Carr, I decided to team up with a few people from a student-led hackathon I was involved in to compete in another hackathon called Eunoia Design Jam. There were roughly 40 teams of 4, and we were given <4 days to complete the design sprint for our client UX Was Here. My group members are Firm, Kimmi and Maya.
Overview
Problem
How do we create a vibrant and inclusive community for UX enthusiast while also increasing website usage rate?
Outcome
Our team designed and prototyped a new feature to increase user engagement, hence enhancing retention. While also allowing people to establish more meaningful connections.
Design Brief
From research to design & prototype in 3.5 days
UX Was Here strives to fulfill its mission of creating a vibrant and inclusive community for UX enthusiasts. However, they have an extremely high turn rate and a low utilization rate for the community website.
Day 01
After the opening ceremony, our team sat down to further understand who our client was and their goals. Our focus was to narrow down the target audience, and create a solution dedicated to them.
Day 02
We researched and interviewed potential users to dig into the problems they are facing. While collaborating around the clock to brainstorm various solutions in addition to having a community website.
Day 03
We highlighted the consistent problem our audience have been facing and came up with a way of creating a positive and sustainable community space.
Submission
We updated the client’s outdated branding, designed, prototyped the features we proposed, and created a 5-min video pitch. And, included a business model to backup our solutions for the client in the presentation deck.
End results
Final application
design & solution
design & solution
My team came up with a new feature for UX Was Here community website.
Onboarding Questionnaires
To ensure The Circle provides the user with the best possible group matches, the system asks a list of questions to curate the optimal Circle users can find the best connection and grow the most in.
Find Your Circle
Based on the input users gave during the onboarding process, the algorithm would provide lists of Circles for user to select and compare.
Organize & Vote
Users have the power to organize, share & vote on the next social prompts to enhance any skill they are interested in.
The prompt with the most members’ votes will pass as the next social topic .Prompts are randomly generated based on members’ survey input.
The prompt with the most members’ votes will pass as the next social topic .Prompts are randomly generated based on members’ survey input.
To Next Circle
Each Circle lasts for 20 weeks, then users will be put into a new Circle to build new relationships and learn new interesting skills.
Why 20 weeks?
Casual friends can become friends in 3 weeks, and there’s a 50% chance that friends will become good/best friends after spending 3 months together.
Why 20 weeks?
Casual friends can become friends in 3 weeks, and there’s a 50% chance that friends will become good/best friends after spending 3 months together.
Brand Enhancement
Updating the brand
We created a new logo to create a fresh modern look which may entice our audience. We also made new design assets to add to their existing design system.
Low Fidelity
Team activity
& lo-fi creation
& lo-fi creation
Due to the limited time, our team quickly came up with individual lo-fi screens based on a Crazy 8’s activity we did together. Then, continuously iterate from them, and pick them apart to build a single direction of lo-fi screen.
Understanding Communities
Why community space?
A survey results
A survey results
75% feels satisfied in the community they are and were a part in.
“...made me feel welcome and seen/heard, peers that became great friends, and activities that are fun or educational.”
Effectiveness & benefits
Social support enhances self confidence
Individual’s confidence in their abilities increases from social support, particularly in high-pressure situations.
Received support buffers stress
Community support mitigates the negative impact of stress on self-confidence
Engagement boosts retention
Our team designed and prototyped a new feature to increase user engagement, hence enhancing retention. While also allowing people to establish more meaningful connections.
Lessons learnt
Reflecting on the project outcomes
This was my first hackathon experience and an intense one. I learned a lot from my peers and how to improve on my UX skills within a week of my term break.
Understanding Client & Brief
It was quite challenging for me to gather more data to brainstorm potential solutions for our client. After numerous primary and secondary researching, we still found it difficult to decide which path we wanted to take to propose a new idea.
Mentorship
My team and I were grateful for the feedbacks we’ve received from our mentors. It made me realize how important it is to have an industry professional perspective and guidance throughout this project. Huge shout out to Calvin!
I enjoy drawing portraits using oil pastel. Really open to try out something new once in a while :D
Compilation of Graphic Design work I've done which includes typography explorations, posters, logos & illustrations. Reach out for enquiries on freelancing.
Sherlyn Tandinata
Often rambles & brainstorms peculiar ideas.
Believes in the power of high quality design; in providing value to others; in developing fresh, beautiful, and honest design solutions.
Believes in the power of high quality design; in providing value to others; in developing fresh, beautiful, and honest design solutions.
Kindly cross-check with me if I'm available to work on your project :) !
sherlyntan.work@gmail.com
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